Genea Fertility
Where Babies Come From
Book Design — Lead Designer
When children ask, “where do babies come from?” society heavily focuses on natural conception between a man and a woman. This leaves IVF children and parents feeling stigmatised and different to everyone else. To change this, fertility specialist Genea released a children’s book, rewriting the age-old story of conception.
The book was titled ‘Where Babies Come From’ and covered challenging subjects, like infertility, sexual orientation and explained the IVF process. Through joyful visuals and rhyming stanzas, children not only understood the message, but loved the story.
By the last page, a new story had been shared, one that made every IVF child feel just like everyone else, maybe even a little more special. And for everyone else, the book was a reminder that natural conception is just one way to make a baby.
View e-book ︎︎︎
The book was titled ‘Where Babies Come From’ and covered challenging subjects, like infertility, sexual orientation and explained the IVF process. Through joyful visuals and rhyming stanzas, children not only understood the message, but loved the story.
By the last page, a new story had been shared, one that made every IVF child feel just like everyone else, maybe even a little more special. And for everyone else, the book was a reminder that natural conception is just one way to make a baby.
View e-book ︎︎︎
Project
Book Design
Awards
S👀n
Book Design
Awards
S👀n
Team
Lead designer, developing and designing visuals, layout, expressive typography and creating illustrations cohesive with those commissioned. Specifying book production.
Chief Creative Officer - Ant White
Creative Directors - Jeremy Hogg & Richard Shaw
Copywriter - Fee Millist
Head of Design - Darren Cole
Illustrations - Mrzyk & Moriceau
Account Service - Nicholas Biggs
Production - Nat Hort
Lead designer, developing and designing visuals, layout, expressive typography and creating illustrations cohesive with those commissioned. Specifying book production.
Chief Creative Officer - Ant White
Creative Directors - Jeremy Hogg & Richard Shaw
Copywriter - Fee Millist
Head of Design - Darren Cole
Illustrations - Mrzyk & Moriceau
Account Service - Nicholas Biggs
Production - Nat Hort