https://trentmichael.com.au Trent Michael — Graphic Designer Mon, 15 Feb 2021 21:30:01 +0000 https://trentmichael.com.au en https://trentmichael.com.au/index Wed, 03 Feb 2021 19:51:34 +0000 Trent Michael — Graphic Designer https://trentmichael.com.au/index https://trentmichael.com.au/Where-Babies-Come-From-Genea-Fertility Sun, 07 Feb 2021 20:16:09 +0000 Trent Michael — Graphic Designer https://trentmichael.com.au/Where-Babies-Come-From-Genea-Fertility <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f2ed664db3a0a2e6ffc45e8a77faf9f98de548d1c77ce2f13a1e3c9a473d0a27/TM_Genea_WhereBabiesComeFrom_Campaign_2.jpg" data-mid="98104294" border="0" src="https://freight.cargo.site/w/1000/i/f2ed664db3a0a2e6ffc45e8a77faf9f98de548d1c77ce2f13a1e3c9a473d0a27/TM_Genea_WhereBabiesComeFrom_Campaign_2.jpg" /> Genea Fertility Where Babies Come From Brand Refresh &amp; Campaign — Lead Designer When it comes to conception, society is still heavily focused on natural sex between a man and a woman. Yet 1 in 20 children are conceived via IVF. But with a distinct lack of public acknowledgement that this is a normal way to have a baby, people with fertility issues feel stigmatised and unable to talk about their IVF journey publicly.To change this, we challenged every category norm with a new brand platform that stood out from other fertility specialists, ‘Where babies come from’. Instead of highlighting the sterile, medical nature of IVF, we captured the joy of conception and making babies, no matter where they come from. A provocative tone, bright colours, playful typography and modern illustrations helped us connect to a younger audience – with each touchpoint a far-cry away from what has been done before. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/de0b5641e9cda8c7b6d6741a5eaf49a93cc8f8e87454b40eba23318b446c2e87/TM_Genea_WhereBabiesComeFrom_Campaign_22.jpg" data-mid="98104291" border="0" src="https://freight.cargo.site/w/1000/i/de0b5641e9cda8c7b6d6741a5eaf49a93cc8f8e87454b40eba23318b446c2e87/TM_Genea_WhereBabiesComeFrom_Campaign_22.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/34728c0727a7c83b93a22168334da50e4ffe3897017f257a5ca6f57cfd899dc5/TM_Genea_WhereBabiesComeFrom_Campaign_8_1.jpg" data-mid="98104307" border="0" 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data-src="https://freight.cargo.site/t/original/i/266f8479c56c62ba6803288074bd682d5ac11aa489a56a2f058e7cf4ac3dbf70/TM_Genea_WhereBabiesComeFrom_Campaign_4.jpg" data-mid="98104284" border="0" src="https://freight.cargo.site/w/1000/i/266f8479c56c62ba6803288074bd682d5ac11aa489a56a2f058e7cf4ac3dbf70/TM_Genea_WhereBabiesComeFrom_Campaign_4.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1fb59715f8fc0a449f516e4c57184441f9e6333a848c1b9bf120af56681c9477/TM_Genea_WhereBabiesComeFrom_Campaign_5.jpg" data-mid="98104283" border="0" src="https://freight.cargo.site/w/1000/i/1fb59715f8fc0a449f516e4c57184441f9e6333a848c1b9bf120af56681c9477/TM_Genea_WhereBabiesComeFrom_Campaign_5.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/60c67793073f89d8f53abcb2585ad6d2aa744dabd389b084ef8abbc4c34ee145/TM_Genea_WhereBabiesComeFrom_Campaign_10.jpg" data-mid="98104304" 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data-src="https://freight.cargo.site/t/original/i/ad97c8ed131cfa6fccc8d7d2fa18ad079f73222de555074644bbae841243711a/TM_Genea_WhereBabiesComeFrom_Campaign_21.jpg" data-mid="98104292" border="0" src="https://freight.cargo.site/w/1000/i/ad97c8ed131cfa6fccc8d7d2fa18ad079f73222de555074644bbae841243711a/TM_Genea_WhereBabiesComeFrom_Campaign_21.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a6ffa98ff0bd752bad54573d9c2b461bd9dc205520835927605496684bee2029/TM_Genea_WhereBabiesComeFrom_Campaign_12.jpg" data-mid="98104302" border="0" src="https://freight.cargo.site/w/1000/i/a6ffa98ff0bd752bad54573d9c2b461bd9dc205520835927605496684bee2029/TM_Genea_WhereBabiesComeFrom_Campaign_12.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a694f27bf7798fca803f4e8e07628225d2907ca7288c26abab5a5b112a41081c/TM_Genea_WhereBabiesComeFrom_Campaign_15.jpg" data-mid="98104299" 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data-src="https://freight.cargo.site/t/original/i/70c3ca995ec13342489fa592cea38f5d366a413e0a2e830bff281323c305d5c5/TM_Genea_WhereBabiesComeFrom_Campaign_19.jpg" data-mid="98104295" border="0" src="https://freight.cargo.site/w/1000/i/70c3ca995ec13342489fa592cea38f5d366a413e0a2e830bff281323c305d5c5/TM_Genea_WhereBabiesComeFrom_Campaign_19.jpg" /> <img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/93227ad5bfc70f2296b0cc9d29244012b9de1de608160b4b3134983c6c3b0c87/TM_Genea_WhereBabiesComeFrom_Campaign_18.jpg" data-mid="98104296" border="0" src="https://freight.cargo.site/w/1000/i/93227ad5bfc70f2296b0cc9d29244012b9de1de608160b4b3134983c6c3b0c87/TM_Genea_WhereBabiesComeFrom_Campaign_18.jpg" /> <img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/8f0fb731d2cfc8b63c45e546751bbe2d3e2dc798d17ac2bec3dfe0669906018f/TM_Genea_WhereBabiesComeFrom_Campaign_17.jpg" data-mid="98104297" 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width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/ecf2f7c2928ed7c7b5cb03b1bf3917a23b048bd013b054757f7c3959433e1b25/TM_Genea_WhereBabiesComeFrom_Campaign_28.gif" data-mid="98104306" border="0" src="https://freight.cargo.site/w/1000/i/ecf2f7c2928ed7c7b5cb03b1bf3917a23b048bd013b054757f7c3959433e1b25/TM_Genea_WhereBabiesComeFrom_Campaign_28.gif" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c95fb7a365fdb4895a887cd07f17e8dc855541c3e92280d2d62391582df9269a/TM_Genea_WhereBabiesComeFrom_Campaign_27.jpg" data-mid="98104286" border="0" src="https://freight.cargo.site/w/1000/i/c95fb7a365fdb4895a887cd07f17e8dc855541c3e92280d2d62391582df9269a/TM_Genea_WhereBabiesComeFrom_Campaign_27.jpg" /> Project &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Brand RefreshCampaign Design &amp; DevelopmentDeveloping &amp; Designing Brand GuidelinesPrint Digital &amp; Social Awards &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ⏰ Team &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; I developed and executed the entire brand refresh and launch campaign with support from the Head of Design and Creative Directors; logo treatment, typography, colour usage, iconography, visual devices, infographics, social redesign, do’s/don’ts, illustration usage and creation of flexible templates for the internal marketers. All visual communications were updated and united under Genea’s new look and feel. The new brand was outlined in a “brand baby” toolkit, so Genea’s internal design team could build on our baby. Chief Creative Officer - Ant WhiteCreative Directors - Jeremy Hogg &amp; Richard ShawCopywriter - Fee MillistHead of Design - Darren ColeIllustrations - Mrzyk &amp; MoriceauAccount Service - Nicholas Biggs Thank you Jeremy for making everything better. https://trentmichael.com.au/The-Generation-Intervention-Four-Seasons Wed, 03 Feb 2021 19:51:31 +0000 Trent Michael — Graphic Designer https://trentmichael.com.au/The-Generation-Intervention-Four-Seasons <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/898e3d269208704e87f482f9d8d7dc4daabb6f5bc60fd4b31a1e7175ed827ef6/TM_FourSeasons_GenerationIntervention_06.jpg" data-mid="97954014" border="0" src="https://freight.cargo.site/w/1000/i/898e3d269208704e87f482f9d8d7dc4daabb6f5bc60fd4b31a1e7175ed827ef6/TM_FourSeasons_GenerationIntervention_06.jpg" /> Four Seasons Condoms The Generation Intervention Campaign &amp; Packaging —&nbsp;Lead Designer Millennials are in a big sex recession – having up to 50% less sex than the previous generation. We encouraged the generation with the most sexual experience – parents – to have ‘The Talk 2.0’ with their adult children. To do so, we armed parents with the Four Seasons Generation Intervention Pack. Inside was everything they needed to have a modern, progressive chat with their adult child and get them back in the sack. To launch the campaign, we didn’t engage influencers, we engaged their parents. These parents infiltrated their children’s social channels and held interventions there, when they least expected it. Soon after, parents started holding interventions everywhere; music festivals, social media, dating apps — nowhere was safe. By facilitating awkward, one-on-one conversations between two generations we sparked a national conversation about the sex recession benefitting young people’s physical, mental and sexual health. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c58f6fae3cf4868a1f77aefc766d9e80635e2cf2b9dbbfb95170e514fa871ffe/TM_FourSeasons_GenerationIntervention_063.jpg" data-mid="97954008" border="0" src="https://freight.cargo.site/w/1000/i/c58f6fae3cf4868a1f77aefc766d9e80635e2cf2b9dbbfb95170e514fa871ffe/TM_FourSeasons_GenerationIntervention_063.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d0caefbd4481737322234ff64596a36007436995c52c6329a42f0786e2dc180b/TM_FourSeasons_GenerationIntervention_067.jpg" data-mid="97954002" border="0" src="https://freight.cargo.site/w/1000/i/d0caefbd4481737322234ff64596a36007436995c52c6329a42f0786e2dc180b/TM_FourSeasons_GenerationIntervention_067.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0d03fc05abb490f03c3396979064092b43e790b461c115e4a5df252ab70c5d06/TM_FourSeasons_GenerationIntervention_065.jpg" data-mid="97954004" border="0" src="https://freight.cargo.site/w/1000/i/0d03fc05abb490f03c3396979064092b43e790b461c115e4a5df252ab70c5d06/TM_FourSeasons_GenerationIntervention_065.jpg" /> <img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9ce45abec402b908b3ed9571de031d37a3e3839285ff6baf8c05078afd6ef188/TM_FourSeasons_GenerationIntervention_066.jpg" data-mid="97954115" border="0" src="https://freight.cargo.site/w/1000/i/9ce45abec402b908b3ed9571de031d37a3e3839285ff6baf8c05078afd6ef188/TM_FourSeasons_GenerationIntervention_066.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/66cda9ee05b8956d47ad14cdde8f0f4a986c512219df1a739db872f7636e8467/TM_FourSeasons_GenerationIntervention_068.jpg" data-mid="97954001" border="0" src="https://freight.cargo.site/w/1000/i/66cda9ee05b8956d47ad14cdde8f0f4a986c512219df1a739db872f7636e8467/TM_FourSeasons_GenerationIntervention_068.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6963a8f6b99f6275d67fca672550ead4ae24c5bb648684a88e00ce9478524893/TM_FourSeasons_GenerationIntervention_062.jpg" data-mid="97954009" border="0" src="https://freight.cargo.site/w/1000/i/6963a8f6b99f6275d67fca672550ead4ae24c5bb648684a88e00ce9478524893/TM_FourSeasons_GenerationIntervention_062.jpg" /> The kit with everything parents needed to have a modern, progressive chat with their adult child and get them back in the sack, developed with the help of a sexologist. An informative booklet outlining the issues contributing to the sex recession and why parents should care. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/adfcbfbda1ccad8d0562fef5a503eb8ae6a0c2b7057a074f92e403e7565ca497/TM_FourSeasons_GenerationIntervention_0613.jpg" data-mid="97954011" border="0" src="https://freight.cargo.site/w/1000/i/adfcbfbda1ccad8d0562fef5a503eb8ae6a0c2b7057a074f92e403e7565ca497/TM_FourSeasons_GenerationIntervention_0613.jpg" /> <img width="1920" height="1281" width_o="1920" height_o="1281" data-src="https://freight.cargo.site/t/original/i/2158b3e68515801133e85635a54f39d37b7f63fafab78731f5391c921c426bbf/TM_FourSeasons_GenerationIntervention_Booklet.gif" data-mid="97954016" border="0" src="https://freight.cargo.site/w/1000/i/2158b3e68515801133e85635a54f39d37b7f63fafab78731f5391c921c426bbf/TM_FourSeasons_GenerationIntervention_Booklet.gif" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6d53765e8588734bd65131083ae50f22fefc53d3c204708e3170f18c7575980c/TM_FourSeasons_GenerationIntervention_0612.jpg" data-mid="97954012" border="0" src="https://freight.cargo.site/w/1000/i/6d53765e8588734bd65131083ae50f22fefc53d3c204708e3170f18c7575980c/TM_FourSeasons_GenerationIntervention_0612.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d2f4cbacf0152de44123c3019a26b2d719fac96477d984c94b85cd7c9f391ca0/TM_FourSeasons_GenerationIntervention_069.jpg" data-mid="97954000" border="0" src="https://freight.cargo.site/w/1000/i/d2f4cbacf0152de44123c3019a26b2d719fac96477d984c94b85cd7c9f391ca0/TM_FourSeasons_GenerationIntervention_069.jpg" /> Ice Breaker Cards provided parents with simple topics they could raise in order to open a dialogue with their child about sex in 2020. <img width="1920" height="2165" width_o="1920" height_o="2165" data-src="https://freight.cargo.site/t/original/i/dd85b245d9b11ff571ad3ded84de5f3374d8cc57fa7376fa7ca511c9ce80ab1c/TM_FourSeasons_GenerationIntervention_Cards.gif" data-mid="97954017" border="0" src="https://freight.cargo.site/w/1000/i/dd85b245d9b11ff571ad3ded84de5f3374d8cc57fa7376fa7ca511c9ce80ab1c/TM_FourSeasons_GenerationIntervention_Cards.gif" /> <img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/df9f793770f84591455e89c47920725870bcb23890472d5e01e78779c089bed9/TM_FourSeasons_GenerationIntervention_0611.jpg" data-mid="97954013" border="0" src="https://freight.cargo.site/w/1000/i/df9f793770f84591455e89c47920725870bcb23890472d5e01e78779c089bed9/TM_FourSeasons_GenerationIntervention_0611.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6cdb947655b92ff1803dbc90b4892fa0c0c58637d671cde9f97dc4c93a4f6ee5/TM_FourSeasons_GenerationIntervention_0616.jpg" data-mid="97954010" border="0" src="https://freight.cargo.site/w/1000/i/6cdb947655b92ff1803dbc90b4892fa0c0c58637d671cde9f97dc4c93a4f6ee5/TM_FourSeasons_GenerationIntervention_0616.jpg" /> <img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6a5b52155d51a8149ed6d8c92d9233a3324e07c0b40d836e8c9eb0ec74399801/TM_FourSeasons_GenerationIntervention_T-Shirts-01.gif" data-mid="97954015" border="0" src="https://freight.cargo.site/w/1000/i/6a5b52155d51a8149ed6d8c92d9233a3324e07c0b40d836e8c9eb0ec74399801/TM_FourSeasons_GenerationIntervention_T-Shirts-01.gif" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/953f14962eacefa226422aa177f02f2e180ad5ca7ac4385c4688a9d6d8134228/TM_FourSeasons_GenerationIntervention_064.jpg" data-mid="97954007" border="0" src="https://freight.cargo.site/w/1000/i/953f14962eacefa226422aa177f02f2e180ad5ca7ac4385c4688a9d6d8134228/TM_FourSeasons_GenerationIntervention_064.jpg" /> Project &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Campaign Design &amp; DevelopmentPrint Digital &amp; SocialAwards&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Soon 🤞🏽 Team &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Lead designer working with creative team, responsible for developing and executing entire look and feel, developing and creating packaging, working closely with print production, overseeing rollout. Chief Creative Officer - Ant WhiteExecutive Creative Director - Wesley HawesCopywriters - Zac Pritchard, Mark CarboneArt Director - Nico SmithHead of Design - Darren ColeDesigner - Chloe SchumacherAccount Service - Jack HaleProduction - Nat Hort Thanks to DC for your respect and patience. &nbsp; https://trentmichael.com.au/Where-Babies-Come-From-Book-Genea-Fertility Wed, 03 Feb 2021 19:51:33 +0000 Trent Michael — Graphic Designer https://trentmichael.com.au/Where-Babies-Come-From-Book-Genea-Fertility <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/778c3b7698fe547d3107d9172469936d9efe1b285068f7ac5e3cb2b6e8a64c8a/TM_Genea_WhereBabiesComeFrom_TheBook_2.jpg" data-mid="98031622" border="0" src="https://freight.cargo.site/w/1000/i/778c3b7698fe547d3107d9172469936d9efe1b285068f7ac5e3cb2b6e8a64c8a/TM_Genea_WhereBabiesComeFrom_TheBook_2.jpg" /> Genea Fertility Where Babies Come From Book Design —&nbsp;Lead Designer When children ask, “where do babies come from?” society heavily focuses on natural conception between a man and a woman. This leaves IVF children and parents feeling stigmatised and different to everyone else. To change this, fertility specialist Genea released a children’s book, rewriting the age-old story of conception. The book was titled ‘Where Babies Come From’ and covered challenging subjects, like infertility, sexual orientation and explained the IVF process. Through joyful visuals and rhyming stanzas, children not only understood the message, but loved the story. &nbsp; By the last page, a new story had been shared, one that made every IVF child feel just like everyone else, maybe even a little more special. And for everyone else, the book was a reminder that natural conception is just one way to make a baby. View e-book&nbsp;︎︎︎ <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/33f6663fd33ca18c33ecf467eca2225352ba4e6a51bcac22c4f8c65daa3d56a9/TM_Genea_WhereBabiesComeFrom_TheBook_8.jpg" data-mid="98031616" border="0" src="https://freight.cargo.site/w/1000/i/33f6663fd33ca18c33ecf467eca2225352ba4e6a51bcac22c4f8c65daa3d56a9/TM_Genea_WhereBabiesComeFrom_TheBook_8.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/998c9d353f45eaccfdff106a195803d33dc82f248ccea565a3bad783f814aebe/TM_Genea_WhereBabiesComeFrom_TheBook_10.jpg" data-mid="98031631" border="0" src="https://freight.cargo.site/w/1000/i/998c9d353f45eaccfdff106a195803d33dc82f248ccea565a3bad783f814aebe/TM_Genea_WhereBabiesComeFrom_TheBook_10.jpg" /> <img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6b76b84ba2cb35c8226ebdcf23d3aaee09119f990cf627f8f8479e30dfa35352/TM_Genea_WhereBabiesComeFrom_TheBook_15.jpg" data-mid="98031623" border="0" src="https://freight.cargo.site/w/1000/i/6b76b84ba2cb35c8226ebdcf23d3aaee09119f990cf627f8f8479e30dfa35352/TM_Genea_WhereBabiesComeFrom_TheBook_15.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f2f34b47b952846ef76128ed9b65ab333534bb4e59a9de7c7fd7cceada09e4e1/TM_Genea_WhereBabiesComeFrom_TheBook_3.jpg" data-mid="98031621" border="0" src="https://freight.cargo.site/w/1000/i/f2f34b47b952846ef76128ed9b65ab333534bb4e59a9de7c7fd7cceada09e4e1/TM_Genea_WhereBabiesComeFrom_TheBook_3.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/67f33f9accf376fd0bdd6c5ecd00bb6a6a9f9e5a4246e95cdc715b47c4f69147/TM_Genea_WhereBabiesComeFrom_TheBook_4.jpg" data-mid="98031620" border="0" src="https://freight.cargo.site/w/1000/i/67f33f9accf376fd0bdd6c5ecd00bb6a6a9f9e5a4246e95cdc715b47c4f69147/TM_Genea_WhereBabiesComeFrom_TheBook_4.jpg" /> <img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/79d2dcfc9f9d2f02a85e9816f6bebe18a1eb897bf372c55bf02350663fccfb9a/TM_Genea_WhereBabiesComeFrom_TheBook_14.jpg" data-mid="98031627" border="0" src="https://freight.cargo.site/w/1000/i/79d2dcfc9f9d2f02a85e9816f6bebe18a1eb897bf372c55bf02350663fccfb9a/TM_Genea_WhereBabiesComeFrom_TheBook_14.jpg" /> <img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d89b47e63a53cbc41727fcbbfb1e3d554b1496b8cbd187593b96f54d8fd3d402/TM_Genea_WhereBabiesComeFrom_TheBook_13.jpg" data-mid="98031628" border="0" src="https://freight.cargo.site/w/1000/i/d89b47e63a53cbc41727fcbbfb1e3d554b1496b8cbd187593b96f54d8fd3d402/TM_Genea_WhereBabiesComeFrom_TheBook_13.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9e6ca0eadfc47cdf7e7b8e79a8cbedb92f0490d1ecbd2efcf9d6eec1ec36c00d/TM_Genea_WhereBabiesComeFrom_TheBook_6.jpg" data-mid="98031618" border="0" src="https://freight.cargo.site/w/1000/i/9e6ca0eadfc47cdf7e7b8e79a8cbedb92f0490d1ecbd2efcf9d6eec1ec36c00d/TM_Genea_WhereBabiesComeFrom_TheBook_6.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/fd3ec82122241f57bde09ecb4871e4abe73fd659fb0ae86e6be1edf9c37bc55b/TM_Genea_WhereBabiesComeFrom_TheBook_5.jpg" data-mid="98031619" border="0" src="https://freight.cargo.site/w/1000/i/fd3ec82122241f57bde09ecb4871e4abe73fd659fb0ae86e6be1edf9c37bc55b/TM_Genea_WhereBabiesComeFrom_TheBook_5.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/870e7f85953908e4d890f3d2d024231dc16ab1ec9119343d521121e2e308778c/TM_Genea_WhereBabiesComeFrom_TheBook_7.jpg" data-mid="98031617" border="0" src="https://freight.cargo.site/w/1000/i/870e7f85953908e4d890f3d2d024231dc16ab1ec9119343d521121e2e308778c/TM_Genea_WhereBabiesComeFrom_TheBook_7.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/998c9d353f45eaccfdff106a195803d33dc82f248ccea565a3bad783f814aebe/TM_Genea_WhereBabiesComeFrom_TheBook_10.jpg" data-mid="98031631" border="0" src="https://freight.cargo.site/w/1000/i/998c9d353f45eaccfdff106a195803d33dc82f248ccea565a3bad783f814aebe/TM_Genea_WhereBabiesComeFrom_TheBook_10.jpg" /> <img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d7d45c783cd6d4679cc40a5148b021687787212cd5e7517a9095e2b279f77ef1/TM_Genea_WhereBabiesComeFrom_TheBook_12.jpg" data-mid="98031629" border="0" src="https://freight.cargo.site/w/1000/i/d7d45c783cd6d4679cc40a5148b021687787212cd5e7517a9095e2b279f77ef1/TM_Genea_WhereBabiesComeFrom_TheBook_12.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/8b18b44d7bc88504432d088772b32cc3307977bb2d27ba784fe30a5b730b0cdb/TM_Genea_WhereBabiesComeFrom_TheBook_9.jpg" data-mid="98031615" border="0" src="https://freight.cargo.site/w/1000/i/8b18b44d7bc88504432d088772b32cc3307977bb2d27ba784fe30a5b730b0cdb/TM_Genea_WhereBabiesComeFrom_TheBook_9.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ffea7627032f9bf534260cc82d636cd3940c1202180ba8ae5561a9a5024dcc45/TM_Genea_WhereBabiesComeFrom_TheBook_16.jpg" data-mid="98797575" border="0" src="https://freight.cargo.site/w/1000/i/ffea7627032f9bf534260cc82d636cd3940c1202180ba8ae5561a9a5024dcc45/TM_Genea_WhereBabiesComeFrom_TheBook_16.jpg" /> Project &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Book Design Awards &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; S👀n Team &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Lead designer, developing and designing visuals, layout, expressive typography and creating illustrations cohesive with those commissioned. Specifying book production. Chief Creative Officer - Ant White Creative Directors - Jeremy Hogg &amp; Richard Shaw Copywriter - Fee Millist Head of Design - Darren Cole Illustrations - Mrzyk &amp; Moriceau Account Service - Nicholas Biggs Production - Nat Hort https://trentmichael.com.au/Sound-You-Can-Feel-Samsung Mon, 15 Feb 2021 21:30:01 +0000 Trent Michael — Graphic Designer https://trentmichael.com.au/Sound-You-Can-Feel-Samsung <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/816f8e86253c579470cd2fe4291d1bffa46b7a91e2a3ac6ee9f32e90e9ae8fde/TM_Samsung_Soundbar_Header.gif" data-mid="98981859" border="0" src="https://freight.cargo.site/w/1000/i/816f8e86253c579470cd2fe4291d1bffa46b7a91e2a3ac6ee9f32e90e9ae8fde/TM_Samsung_Soundbar_Header.gif" /> Samsung Soundbar Sound You Can Feel Online Videos —&nbsp;Lead Designer Samsung Soundbars will enhance your home TV viewing experience with immersive, room filling audio. But how do you demonstrate that to people watching ads through speakers on a standard TV, laptop or phone? We visualised sound. Short films used expressive typography that reacted to soundscapes, mirroring the way audio waves from Soundbar can take a viewing experience to the next level. Project &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Online Videos Team &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Developing and designing type treatments and working with motion designer. Creative Directors - Jeremy Hogg &amp; Richard Shaw Head of Design - Darren Cole Motion Designer - King Yong Copywriter - Laura Parker Account Service - Katy Ward Production - Caitlin Perz https://trentmichael.com.au/The-Earnbassadors-Velocity-Frequent-Flyer Sun, 07 Feb 2021 20:48:47 +0000 Trent Michael — Graphic Designer https://trentmichael.com.au/The-Earnbassadors-Velocity-Frequent-Flyer <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5cf49fd7b8b528793998d6b7f991e90b5eadac9f9295f4e6cafe55794aa6fad2/Velocity__Frequent_Flyer_The_Earnbassadors_Hero.gif" data-mid="98909252" border="0" src="https://freight.cargo.site/w/1000/i/5cf49fd7b8b528793998d6b7f991e90b5eadac9f9295f4e6cafe55794aa6fad2/Velocity__Frequent_Flyer_The_Earnbassadors_Hero.gif" /> Velocity Frequent FlyerThe Earnbassadors Campaign Design&nbsp; — Lead Designer Influencers have the ability to influence a potential buyer, by promoting brands on social media. The problem for Velocity Frequent Flyer, loyalty program of Virgin Australia was that their best “Influencers” didn’t have much influence. They were just regular people who were good at earning airline reward points and travelling the world for free. But that was the thing, they absolutely loved Velocity Points. We created a new word and subsequently our most valuable marketing tool: The Earnbassadors. Instead of paying one person with millions of followers lots of money to promote us, we converted our marketing budget into points and paid thousands of members in points for promoting our program. There were literally thousands of #earnbassadors, but they didn’t just make endorsements. They educated other people on our program much better than we ever could. Primarily a digital experience, we invoked the visual language of the early internet – renewing the classic computer interface, pixel art, smileys and gradients. These elements were melded with textural travel photography, elevating Velocity’s existing style. Earnbassadors provided an endless stream of content that was repackaged and presented in an engaging way, encouraging more people to promote us and earn Velocity points.&nbsp; <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/85eb819324f8733be56d31b36faddf283b625d87491c59d6ad89e319468b5300/TM_VelocityFrequentFlyer_TheEarnbassadors_2.jpg" data-mid="98108490" border="0" src="https://freight.cargo.site/w/1000/i/85eb819324f8733be56d31b36faddf283b625d87491c59d6ad89e319468b5300/TM_VelocityFrequentFlyer_TheEarnbassadors_2.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9f976c83b5cf573c17c96224a807b9106fc9866d583199c9ad569139418fb672/TM_VelocityFrequentFlyer_TheEarnbassadors_3.jpg" data-mid="98108489" border="0" src="https://freight.cargo.site/w/1000/i/9f976c83b5cf573c17c96224a807b9106fc9866d583199c9ad569139418fb672/TM_VelocityFrequentFlyer_TheEarnbassadors_3.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0019d7ef036c9f4dbb5603bdd345c442244fb6538ebf663d019755eb519da197/TM_VelocityFrequentFlyer_TheEarnbassadors_5.jpg" data-mid="98108487" border="0" src="https://freight.cargo.site/w/1000/i/0019d7ef036c9f4dbb5603bdd345c442244fb6538ebf663d019755eb519da197/TM_VelocityFrequentFlyer_TheEarnbassadors_5.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/51100d1c4a468f68b630b96cf8f68e899243213a9f547ea3169245dd1a29ff70/TM_VelocityFrequentFlyer_TheEarnbassadors_4.jpg" data-mid="98108488" border="0" src="https://freight.cargo.site/w/1000/i/51100d1c4a468f68b630b96cf8f68e899243213a9f547ea3169245dd1a29ff70/TM_VelocityFrequentFlyer_TheEarnbassadors_4.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f0a7834b1ed69556466b852c0af1e62eb111d3c892d9c5a10e70649feb1e5c90/TM_VelocityFrequentFlyer_TheEarnbassadors_10.jpg" data-mid="98108481" border="0" src="https://freight.cargo.site/w/1000/i/f0a7834b1ed69556466b852c0af1e62eb111d3c892d9c5a10e70649feb1e5c90/TM_VelocityFrequentFlyer_TheEarnbassadors_10.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9741c9e87845c1228f900debadb78902eedcb8b719ba04d825541d3e35dff004/TM_VelocityFrequentFlyer_TheEarnbassadors_12.jpg" data-mid="98108479" border="0" src="https://freight.cargo.site/w/1000/i/9741c9e87845c1228f900debadb78902eedcb8b719ba04d825541d3e35dff004/TM_VelocityFrequentFlyer_TheEarnbassadors_12.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c75a90a5943211e2185b89cc7a36eb727ebdc99891dfb7663eed660e70a08de6/TM_VelocityFrequentFlyer_TheEarnbassadors_11.jpg" data-mid="98108480" border="0" src="https://freight.cargo.site/w/1000/i/c75a90a5943211e2185b89cc7a36eb727ebdc99891dfb7663eed660e70a08de6/TM_VelocityFrequentFlyer_TheEarnbassadors_11.jpg" /> Project &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Campaign Design &amp; DevelopmentPrint Merchandise Event BrandingDigital &amp; Social Team &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Lead designer developing campaign look and feel and executing all deliverables with the creative team.&nbsp; Chief Creative Officer - Ant White Creative Directors - Daniel Davison, Ashley Wilding Copywriter - Zac Pritchard Art Director - Nico Smith Account Service - George Robertson Production - Holly Alexander Grazie Vanessa for offering your eyes and heart.&nbsp; Awards &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; One ShowGold - Social Engagement / User-Generated ContentMerit - Social Engagement / Community Building Caples 2019Gold - IntegratedGold - Radical New Strategy Silver - Digital B To CSilver - InnovationBronze - Branded Content Spikes AsiaSilver - Digital: Co-Creation &amp; User Generated ContentBronze - Digital: Innovative Use Of Social Or CommunityBronze - Mobile: Social For Mobile LIAGold - Social Influencers - Travel Silver - Social Influencers - Innovative Use Of Social AWARD AWARDGold - User Generated Bronze - MediaBronze - Best Use Of Influencers CliosBronze - Social MediaShortlist - Digital/Mobile &amp; Social Media Technique ADCMerit - Interactive https://trentmichael.com.au/Go-Straight-to-Aussie-Aussie-Home-Loans Wed, 03 Feb 2021 19:51:32 +0000 Trent Michael — Graphic Designer https://trentmichael.com.au/Go-Straight-to-Aussie-Aussie-Home-Loans <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9e7e5255ffdcd7a0c9ec7f76c4d5fd141deeb0366d3753439e0c2afc6330617a/TM_AussieHomeLoans_BrandRefresh_03.jpg" data-mid="97954977" border="0" src="https://freight.cargo.site/w/1000/i/9e7e5255ffdcd7a0c9ec7f76c4d5fd141deeb0366d3753439e0c2afc6330617a/TM_AussieHomeLoans_BrandRefresh_03.jpg" /> Aussie Home LoansGo Straight to Aussie Brand Refresh &amp; Campaign — Lead Designer Mortgages. One of the most important but confusing products we come across. And as time goes on, more players enter the murky world of mortgage advice. Addressing the confusion head on was at the centre of the Aussie Home Loans rebrand. With DNA of being a straight talking character, Aussie gave the market clarity by expressing the human elements of what makes their broker experience unique. Coupled with an expansion of their iconic pallete, updated typography, grid and layout, the bold brand rolled out across 200 stores, 1000 brokers and every channel imaginable including website, apps, social and comms. To ensure brand consistency, the identity needed to be flexible and simple enough for franchisees and local brokers to adhere to and create their own local communications. The governance and process around this refreshed brand rollout is strict and clear given the franchisee’s desire to ‘create their own’.&nbsp; <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/bdd1925194b2eb4d1890eda1977455e4c33f0b79e1371de3c75ca408fc6a9064/TM_AussieHomeLoans_BrandRefresh_032.jpg" data-mid="97954957" border="0" src="https://freight.cargo.site/w/1000/i/bdd1925194b2eb4d1890eda1977455e4c33f0b79e1371de3c75ca408fc6a9064/TM_AussieHomeLoans_BrandRefresh_032.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3113de13dfde0eba2ff88787dc5fb724675df22135f1734103f8593bcde008cd/TM_AussieHomeLoans_BrandRefresh_034.jpg" data-mid="97954951" border="0" src="https://freight.cargo.site/w/1000/i/3113de13dfde0eba2ff88787dc5fb724675df22135f1734103f8593bcde008cd/TM_AussieHomeLoans_BrandRefresh_034.jpg" /> <img width="3840" height="2160" width_o="3840" 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border="0" src="https://freight.cargo.site/w/1000/i/75b086b34fb0e7ebb3fb6454a7630b762a8c75cac1b7f40c002ff21208f553ff/TM_AussieHomeLoans_BrandRefresh_039.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6c0d3435b8b52d69cc355e7b51a19ba4a8b8efaa55bc723959cb9581a65affcd/TM_AussieHomeLoans_BrandRefresh_037.jpg" data-mid="97954948" border="0" src="https://freight.cargo.site/w/1000/i/6c0d3435b8b52d69cc355e7b51a19ba4a8b8efaa55bc723959cb9581a65affcd/TM_AussieHomeLoans_BrandRefresh_037.jpg" /> <img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/bfa7bb11e0872b9b44b9ca7342628f7e758277ecd0731a089197bcfadb19e71c/TM_AussieHomeLoans_BrandRefresh_0312.jpg" data-mid="97954965" border="0" src="https://freight.cargo.site/w/1000/i/bfa7bb11e0872b9b44b9ca7342628f7e758277ecd0731a089197bcfadb19e71c/TM_AussieHomeLoans_BrandRefresh_0312.jpg" /> <img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/bbf8c3e56253a57794a46a6b2e4bc197911215aa01a0313efc82371ece217b5a/TM_AussieHomeLoans_BrandRefresh_0311.jpg" data-mid="97954966" border="0" src="https://freight.cargo.site/w/1000/i/bbf8c3e56253a57794a46a6b2e4bc197911215aa01a0313efc82371ece217b5a/TM_AussieHomeLoans_BrandRefresh_0311.jpg" /> <img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c57cf8a2e466718da85799a8e3c242f7b9e3eb8d4acc9d346a2146cd1fc1a890/TM_AussieHomeLoans_BrandRefresh_0310.jpg" data-mid="97954972" border="0" src="https://freight.cargo.site/w/1000/i/c57cf8a2e466718da85799a8e3c242f7b9e3eb8d4acc9d346a2146cd1fc1a890/TM_AussieHomeLoans_BrandRefresh_0310.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5625c2023c34f9fa17f5970cc9be58a6bdb7f6b8177890b1691b4d6590a0fb9c/TM_AussieHomeLoans_BrandRefresh_0320.jpg" 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width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2af5a354b63ec90371e2eb51bb09b5ba4f5f73883c3510f9bf9d7fc76df532e7/TM_AussieHomeLoans_BrandRefresh_0319.jpg" data-mid="97954958" border="0" src="https://freight.cargo.site/w/1000/i/2af5a354b63ec90371e2eb51bb09b5ba4f5f73883c3510f9bf9d7fc76df532e7/TM_AussieHomeLoans_BrandRefresh_0319.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/939df0b1422bdc201e90ae0365ca26d5a948e6e168c19a1849c42d5fda067ae0/TM_AussieHomeLoans_BrandRefresh_0318.jpg" data-mid="97954959" border="0" src="https://freight.cargo.site/w/1000/i/939df0b1422bdc201e90ae0365ca26d5a948e6e168c19a1849c42d5fda067ae0/TM_AussieHomeLoans_BrandRefresh_0318.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7f096978e677f5aa5b0509cf92a01ba2d831531909162ba2ae745fad55906e09/TM_AussieHomeLoans_BrandRefresh_0317.jpg" data-mid="97954960" border="0" src="https://freight.cargo.site/w/1000/i/7f096978e677f5aa5b0509cf92a01ba2d831531909162ba2ae745fad55906e09/TM_AussieHomeLoans_BrandRefresh_0317.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/99e7224007660f12d4cabb9aee2f98104d1ebb3cf978c3419a4f260ca17466af/TM_AussieHomeLoans_BrandRefresh_0316.jpg" data-mid="97954961" border="0" src="https://freight.cargo.site/w/1000/i/99e7224007660f12d4cabb9aee2f98104d1ebb3cf978c3419a4f260ca17466af/TM_AussieHomeLoans_BrandRefresh_0316.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/90a14508b5cd35b9e3724ef22b18eefe61e3ebeeba072a88bec60447735221cc/TM_AussieHomeLoans_BrandRefresh_0315.jpg" data-mid="97954962" border="0" 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height_o="2160" data-src="https://freight.cargo.site/t/original/i/a4bc53d7b312d98cfec6525d70915e4fc557de5484bd507e428f69b4725b1ce9/TM_AussieHomeLoans_BrandRefresh_0321.jpg" data-mid="97954955" border="0" src="https://freight.cargo.site/w/1000/i/a4bc53d7b312d98cfec6525d70915e4fc557de5484bd507e428f69b4725b1ce9/TM_AussieHomeLoans_BrandRefresh_0321.jpg" /> <img width="3840" height="2052" width_o="3840" height_o="2052" data-src="https://freight.cargo.site/t/original/i/49a14e9478b7c1757bf48a3c60d302ea0caccc7a631b0748335bf7d202c8c925/TM_AussieHomeLoans_BrandRefresh_0423.jpg" data-mid="98795309" border="0" src="https://freight.cargo.site/w/1000/i/49a14e9478b7c1757bf48a3c60d302ea0caccc7a631b0748335bf7d202c8c925/TM_AussieHomeLoans_BrandRefresh_0423.jpg" /> Project &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Brand RefreshCampaign Design &amp; DevelopmentDeveloping, Designing &amp; Writing Brand GuidelinesPrintDigital &amp; Social Awards &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Effies Bronze - Financial Services Team &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; My role as lead designer meant undertaking everything from research, to exploration, and execution, supported by the Head of Design and a Senior Designer. This involved development of logo usage, colour, typography, grids, print and digital templates, photography usage and a guide to campaign. This was presented in Aussie’s refreshed brand guidelines document. Ensuring the identity system remained simple enough for Aussie’s large network of mortgage brokers and retained existing visual equity. Creative Director - Benn Sutton Copywriter - Grace O’Brien Head of Design - Darren Cole Senior Designer - Monika Donachenz Account Service - Shane Holmes Thank you&nbsp;Monika Domaschenz and Darren Cole for preserving my sanity.&nbsp; https://trentmichael.com.au/Footer-1 Wed, 05 Feb 2020 14:04:33 +0000 Trent Michael — Graphic Designer https://trentmichael.com.au/Footer-1